Every day, millions of people turn to search engines, such as Google, to find what they are looking for by simply typing a keyword. Getting traffic from search engines is the ideal way to drive more people to your personal real estate Web site.  Read more...

Marketing Yourself as a Winner

More than likely, your franchise or brokerage has a marketing strategy, and you probably have a marketing plan for your sellers. But, what kind of marketing do you have in place for yourself?  Read more...

Correcting 5 Common Technology Mistakes

Today’s technology will probably never replace the REALTOR® in the industry. However, if you are a REALTOR® who does not correctly use the technology at your disposal, you risk being replaced by another REALTOR® who does.  Read more...

Using Technology to Become a Leader in the Marketplace

Imagine what business would be like without cells, voicemail, Palms and the Web. We wouldn’t worry about sending faxes or returning e-mails and could just do our “job.”  Read more...

Working With a Virtual Assistant to Meet Your Goals

You just sold a fantastic home in an affluent neighborhood and want to let other potential sellers know about it. You decide to send out “Just Sold” postcards to 250 of your client’s neighbors.  Read more...

The Technology Real Estate Professionals Really Need

Today’s typical real estate customer is younger, more tech savvy and demands a quick response to e-mails and messages. A surefire way of differentiating yourself from your competitors is to have the technology that speaks the language of the 21st century client. It is also a key factor in growing and maintaining your customer base.  Read more...

Making Your Point With a PowerPoint Presentation

You’ve decided to take your business to the next level and create a dynamic PowerPoint presentation. You want to make it exciting and unique. But, when you open the software and look at all of the options, you begin to think that you’re in over your head.  Sound familiar?  Read more...